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# 1: A Hallway Page is used to:
Correct : Enable search engine bots to index the Doorway Pages
# 2: Which of the following statements is correct with regard to the description meta tag?
Correct answer: Google uses the meta description to generate the search engine results pages
# 3: Which of the following factors have an impact on the Google PageRank?
Correct answer: The total number of inbound links to a page of a website
# 4: Which search engine tec
hnology prevents a website from appearing in numerous top positions in the search engine result pages?
Correct answer: Sifting
# 5: Which of the following statements about FFA pages are true?
Correct answer: They are also called link farms
# 6: If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
Correct answer: No
# 7: Cloaking is a controversial SEO technique. What does it involve?
Correct answer: Offering a different set of web pages to the search engines
# 8: __________ uses crawls and directories to generate relevant results
Correct answer: Crawler-based Search Engines
# 9: Which term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Correct answer: Flux
# 10: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the web page. What are these common words called?
Correct answer: Stop words
# 11: What is keyword density?
Correct answer: The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page
# 12: Which of the following statements about Search Engine Optimization Techniques are correct:
Correct answer: It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
# 13: Which of the following activities could be looked down upon by Google as per their quality guidelines?
Correct answer: Intentionally adding keywords to the TITLE tags and ALT attributes
# 14: Which of the following statements regarding website content are correct?
Correct answer: Syndicating your content could lead to Google viewing the material as duplicate
# 15: Which of the following is an ethical SEO Technique?
Correct answer: None of the above
# 16: Google gives priority to themed inbound links
Correct answer: True
# 17: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword “six sigma”?
Yahoo Search Term Suggestion Tool
Correct answer: WordTracker
# 19: While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
Correct answer: By letting you know the percentage of users who entered the website and then left without viewing any other page
# 20: What is the function of “indexes” part of the Google search engine?
Correct answer: It helps to generate meaningful results based upon the user’s search term
# 21: The following robots meta tag directs the search engine bots:
<META NAME =”robots” CONTENT=”noindex,nofollow”>
Correct answer: Not to index the page and not to follow the links in the page
#22: What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
Correct answer: Stemming
#23: Which of the following can be termed as good keyword selection and placement strategies?
Correct answer:
Correct answer: It will find pages about help within www.expertrating .com
# 18: What does the 302 server response code signify?
Correct answer: The page has temporarily moved
Correct answer: Title Tag Character count
Correct answer: It is advantageous if your web server supports the If-Modified Since HTTP header
#27: Which of the following factors does Google take into account while accessing whether or not a website is an authority website?
Correct answer: The number of in-bound natural links related to the website’s theme (or keywords)
#28: Which of the following facts about Alexa are correct?
Correct answer: Alexa provides free data on relative websites visitor traffic
#29: State whether of the following statement is true or false.
A sitemap provides a list of internal links to user accessible pages on a website
Correct answer: True
#30: State whether true or false
The Yahoo Directory listing is a free service for commercial sites.
Correct answer: True
# 31: Which of the following statements about the Google Sitemap are correct:
Correct answer: The Sitemap acceptable to Google follows an XML format
#32: While grading your website, Google gives credit to outbound links pointing to authority websites?
Correct answer: True
#33: Which of the following website design guidelines have been recommended by Google?
Correct answer: Having a clear hierarchy and text lines
#38: What will happen if you type the words ‘Certification –Networking’ in the Google search box?
Correct answer: Google will find the web pages about Certification that do not contain the word Networking
#34: What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
Correct answer: It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
#35: Which of the following actions could get you banned by Google?
Correct answer: Hiding text on the webpage
#36: Which of the following statement about RSS is correct?
Correct answer: It is a form of XML
# 37: What is the term for Optimization strategies that are in unknown area of reputability/validity?
1.Which of the following would be leveraging both social network and traditional marketing?
a Handing out print advertisements with a coupon for a store
b A print advertisement in a magazine which drives people to a website where there is a free trial offer
c Posting an advertisement on a message board
d Hosting a video ad on YouTube not otherwise seen elsewhere
2.What style of videos can a company post on YouTube?
a Video Blogs
b Television Commercials
c Product Demonstrations
d All of the above
3.How does creating a social network marketing plan differ from a traditional marketing plan?
a The brand image should be completely different for social marketing
b The staff requirements and skill sets for social marketing are different
c There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
d Other than the method of delivery, a marketing plan either way will be similar
4.How can a company convert posts on Twitter to sales?
a Write demeaning points about the competition
b Write posts about personal information of the CEO
c Creating posts which drive followers to their site
d Constantly post updates about how the company needs more sales
5.What non financial measure of marketing is important to track?
a CEO performance
b Number of new hires in marketing
c Number of impressions
d New customer acquisition
6.Which of the following is an important aspect of creating blogs and posting content?
a Using a witty user name
b Posting at least once a month to the blog
c Social Media Optimization
d Using humor
7.What is a “vlog”?
a Video Log
b Video Blog
c Log of blog activity
d New technology to aid in blogging
8.How do ebooks represent a form of marketing?
a They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
b They are not a form of marketing
c They can be placed on free sites where paid advertisements generate income
d They can be used to defame the competition
9.What are the four P’s of marketing?
a Product, Price, Place, Promotion
b Price, Popularity, People, Placement
c Popularity, Product, Promotion, People
d People, Price, Promotion, Placement
10.Why is there no specific definition of what is social media marketing?
a There is no governing body over social media marketing
b Companies cannot come to one definition
c The concept is relatively new compared to traditional marketing and is still being defined
d It has not yet been widely accepted
11.What should a company post on Twitter?
a New product launches
b Significant company news
c Occasional day to day posts of interest
d All of the above
12.How is site traffic useful in evaluating marketing?
a Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
b There is no correlation between site traffic and marketing
c Ads can send receivers to a specific landing page, which can be tracked
d Product sales from the company website can be attributed directly to the marketing campaign
13.What would the marketing budget section of a marketing plan consist of?
a The cost to write the plan
b The expected costs for each ad campaign based on the delivery method
c The overall marketing budget for a year
d The marketing personnel job descriptions
14.How can a company create a forum for dialogue on LinkedIn?
a Post updates to the company status
b Use of Groups
c Change the company profile regularly
d Post demeaning comments for the competitors’ pages
15.What is the method for being linked to other users on LinkedIn?
a Followers
b Connections
c Friends
d Associates
16.What is one measure a company can use to validate the usefulness of its video posts on YouTube?
a The number of followers
b The amount of views of the video
c The number of videos the company has up
d The sales volume of the company
17.How often should a marketing plan be revisited?
a Never, once written it is complete
b As often as needed in order to revisit the plan of action and revise any new actions
c At company board meetings
d During the financial review of the company each month
18.What is the overall goal of social media marketing for companies?
a Generate sales
b Increase company headcount
c Increase their web presence
d Help accelerate product launches
19.What place does Pricing have in marketing?
a Higher prices guarantee a higher revenue stream
b The company should actively market how much their products cost
c Different pricing levels can be tested to see what elicits the best consumer response
d Marketing based on the pricing level relative to competition is important
20.What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
a Ask the watcher to visit the company site at the end of the video
b Make the videos at least 5 minutes long
c Make the videos under 10 seconds
d Have the CEO featured in the advertisement
21.Why is it important to post to a blog regularly?
a It reduces the cost per blog post
b Keep readers engaged and also gives search engines content to index
c It gives the social media marketing specialist something to do
d It allows more chances for the company to put down the competition
22.What is a “wiki”?
a Form of blogging
b A new social networking site
c Interconnected and user generated knowledge management systems
d A tool for posting to social media networks
23.What is meant by the concept of “viral” in social media?
a Social media which is spread to viewers by the consumer, growing in popularity
b It is a method of branding a company
c Advertising which can easily be emailed
d Marketing advertisements which are not serious
24.How does YouTube serve a dual purpose in social media marketing?
a It can be used as a company blog as well as video advertisements
b It can be used for company pictures and videos
c It can be used to host the company website as well as videos
d It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
25.How can LinkedIn serve the company aside from social network marketing?
a Job openings can easily be dispersed to qualified candidates on LinkedIn
b Company pictures can be posted to the profile
c Negative press about the competition can be easily spread
d Pricing lists can be posted
26.What is “guerilla marketing”?
a Marketing geared towards animal lovers
b Marketing which relies on time and energy rather than a large dollar budget
c Aggressive sales techniques
d Marketing using a large scale national budget
27.What is a “call to action”?
a Giving an advertisement’s receiver a specific direction such as ‘visit the site’
b Using telemarketing to reach out to potential customers
c Defaming the competition
d Creating a new marketing campaign
28.What is the ultimate goal of a social network marketing plan?
a To satisfy investors in the company
b To justify spending in marketing
c To find investors for a company
d Drive potential customers to the company and give them an action item to perform
fiverr social media marketing test
29.How far into the future should a company plan its marketing activities?
a Up to 1 year
b 5 years
c 1 month
d Indefinitely
30.What is the general purpose of posting a video blog routinely to YouTube?
a It allows the company to hard sell its products
b It allows the company to drive website traffic to its blog
c It can be used to disperse the company contact information
d It allows followers to create a personal connection with the employees of the company
31.What is the main reason traditional marketing will never completely go away?
a It is cheaper than social media marketing
b All companies are required by law to use traditional marketing techniques
c There are better tax write offs for traditional marketing
d It’s proven to work time and again
32.Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a Required by law
b Search engine rankings will include hits on the blog as part of the overall website hits
c Requires less effort to maintain
d Cannot be hacked easily
33.What style of blogging would be most effective for building relationships with customers?
a Using the blog only for press releases
b Posting resumes of the company officers
c Posting articles about how terrific the company is, and putting down the competition
d Writing posts about the company and its ups and downs from inside, personalized approach
34.What traditional marketing technique is YouTube closest to?
a Print advertising
b Television advertising
c Radio advertising
d Mail advertising
35.What can a company do to offset the cost of running a blog?
a Place ads on the blog which generate pay per click income
b Charge users a fee to read the blog
c Only allow past customers to read the blog
d Require a monthly membership to the entire company website
36.What is meant by Brand Management?
a Managing the marketing staff
b Management of the marketing budget
c The company executive management team
d Creating a consistent image for the company
37.What methods of social network marketing should a company always use?
a Blogging only
b Twitter, Blogs, Facebook
c YouTube
d Depends on the company, their product, their audience
38.What feature does LinkedIn offer for pay accounts?
a Ability to post pictures
b Increased abilities to connect directly and send messages to people
c Ability to post in Groups and create a Group
d Ability to block users
39.What is a contingency plan?
a A second written plan in case management doesn’t like the original plan
b A detailed marketing plan
c A set of actions to be taken if the original plan does not perform as anticipated
d A marketing plan written just for social networking
40.Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
a Hire a web specialty firm
b Implement special software
c Creating landing pages specific for each campaign
d There is no way to know where traffic comes from
41.How can a company use the same material for both traditional and social network marketing?
a Posting a luring comment on Twitter to the company site
b Selling ad space on the company website
c Utilizing a television ad campaign online as well on their site and sites such as YouTube
d Creating a magazine print ad with the company website
42.What is the term adopted for updates posted by Twitter users?
a Tweets
b Twoots
c Twinks
d Posts
fiverr social media marketing test
43.What is “social media optimization”?
a Creating content which easily creates publicity via social networks
b Writing clear content
c Creating short content which is easily indexed
d Hiring people to create content for social networks
44.What do Connections on LinkedIn effectively represent?
a Random strangers who found the company
b People the company has sold product or services to
c An avenue to disperse coupons
d People and other companies the user is connected to directly
45.What is meant by the “blogosphere”?
a The act of writing a blog
b Specific niche blog community
c The interconnected community of blogs via linking to each other
d Advertising done via blogging
fiverr social media marketing test
46.What is meant by “micro-blogging”?
a Blogging daily
b Blogs which are posted by companies, not individuals
c Blogs with limited individual posts, limited by character count typically
d Blogging from mobile devices
47.Which type of marketing would a company blog be considered?
a Social Network Marketing
b Traditional Marketing
c Both
d Neither
48.How does a blog directly impact sales of a company?
a It tells customers what products to buy
b It can be used to talk negatively about the competition
c It is typically used as the way to disperse company coupons
d Typically a blog does not directly create sales
49.What is a method of marketing on Facebook which can reach several users by spending money?
a Pay money for a better quality Facebook account
b Pay a third party to make posts to your account
c Charge a fee for users to be your friends
d Facebook Pay Per Click placed advertisements
50.Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
a Post links on the company blog to the YouTube videos
b There is no method to effectively direct people to the company videos
c Use of keywords
d Sending out mail advertisements
51.What can a company do on Facebook apart from their page to create a following?
a Post more updates than usual
b Post controversial posts
c Use several pictures
d Use Groups, both company originated and posting to other groups
52.What is meant by A/B testing in marketing?
a Testing of 2 different products
b Testing 2 versions of an advertisement to see which elicits the best response
c Clinical testing of medical products before legally allowing them for sale
d Testing via 2 mediums, such as radio and television
fiverr social media marketing test
53.What do updates to Facebook status resemble most closely?
a Video blogs
b Posts on Twitter
c A company white paper
d Articles on LinkedIn
54.What is another term for “social media”?
a Media Optimization
b Consumer Generated Media
c Advertising Socialization
d Consumer Media Advertising
55.What type of status updates would drive visitors to the company site?
a An update telling friends they hope to see them all soon
b A link to a new press release hosted on the company site
c A link to a third party hosting a company press release
d A picture of the CEO
56.What should be the length of an effective blog post?
a Several pages in length
b No more than a few sentences
c A few sentences mixed with several links to other sites and references
d A few paragraphs
57.What is meant by “Marketing Creative”?
a The employees in the marketing department
b The content for marketing and its creative aspect
c The methods used to distribute marketing material
d The branding image of the company
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58.How can a company place itself as an expert in a certain area of expertise?
a Post updates which brag about the company
b Actively answer questions in the Q&A section of the site
c Post comments on competitors pages stating how they are inferior
d Answer the questions in all the categories, even the ones in which the company is not engaged.
59.What is the term used for a person who is receiving updates of another Twitter user’s updates?
a User
b Follower
c Connection
d Friend
60.What does the product portion of the 4 P’s of marketing focus on?
a The product or service being marketed to consumers
b The manufacturing process
c How the price will be set for the product
d How the new product will be promoted
61.What is the character limit for posts on Twitter?
a No limit
b 100 characters
c 140 characters
d 200 characters
#39: How are sites maps important for the search engine optimization process?
Correct answer: Site maps help the search engine spider pick up more pages from the website
#40: Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?
Correct answer: Cloaking
